With Osseus, we were given artistic freedom: to play, to design beautiful shots, to conduct an exercise in style. The goal was to make the product look as sexy as possible, just like in a luxury car commercial – only for spinal surgery equipment. A custom tabletop turntable was 3D printed just for us for this shoot, saving time and money. How cool is that?
Client: Kendall CreativeEditor: Jeff AyalaMotion GFX: Jeff AyalaProducer: Amanda PresmykDirector: Jeff AyalaDirector of Photography: Eric Meisner