Rug Doctor – “Once A Year”
We love it when a client isn’t afraid to take risks – and the Once A Year campaign for Rug Doctor is certainly ballsy! The tenacity of these spots is owed in large part to Rug Doctor’s resident marketing adventurer, Jan Valentic, and yet another successful collaboration with the LOOMIS team. Not to mention the superb production partnership with director Mark Celentano and Compulsive Media in New York. Plus, Jeff was on set for the production – it’s always smart to have your editor around during production if the budget allows! – for consultation and to offer insight about how to pull off the three VFX shots in the spot from camera to the edit bay. How often do you do it?